CARMIM AMAURI
RETAIL FLAGSHIP STORE
ARKITITO
São Paulo/BRA | 2009 - 2010
Concept Design and Branding | Design Development | Construction Documentation | Construction Supervision
Carmim is a big Brazilian brand focused in clothing, accessories and home furnishing. Carmim contacted our office to rethink the concept of the brand, which targets a young audience aware of the fashion trends. The brief was to expand the brand to reach a more mature public that was already an audience in the other branches of the group.
The use of high-end materials was a requirement, to express a more elegant side of the brand. We used a mixture of rustic materials with finer and stately finishes. The end result was a repositioning of the brand in the market, which eventually expanded this new concept to the entire network of stores.
