HERCHCOVITCH RIO DE JANEIRO
RETAIL STORE
ARKITITO
Rio de Janeiro/BRA | 2011-2012
Concept Design | Construction Documentation | Construction Supervision
As a spin out from the concept store in São Paulo, the Rio de Janeiro shop was designed to reach a more conventional public, with the aim of expanding the brand identity.
The core elements of the concept store were kept, like the furniture and the idea of the duality between an enclosed/claustrophobic space and an infinite one, that is translated trough the lower ceiling in the back of the shop and the backlighted ceiling of the main space. The bright ceiling was also a strategy to increase the space perception.
